Have you ever noticed that there are companies that thrive regardless of whether the economy is strong or weak? What sets them apart? How are they able to sustain success and even prosper while other businesses struggle through an economic downturn?Wilson Washburn & Forster (WWF) is a Miami firm specializing in commercial and personal insurance. It is a great example of a company that has continued to flourish during a challenging time. What have they done to make that happen?
For starters, they have excellent leadership. Tom Washburn, CEO, has taken a proactive approach to managing and developing his business by creating a clear strategy for growth and expansion with a focus on long-term results rather than on short-term market changes.
Tom’s strategy began with a written plan that has set the course for everything the company does. The plan has been essential for keeping the team focused and taking the steps that lead them to their goals.
Part of the plan targets professional development. Investing in training for the team sets WWF apart from competitors who often cut back on spending for employee development when times get tough.
“We consider coaching essential to what we do,” says Tom. “Our coaching program helps us to more effectively support our producers in staying on track to reach their goals.”
A top priority at WWF is customer service. Employees are on a first-name basis with customers and make it a point to actively communicate with larger customers as a value added service. The team works to earn the trust of their clients and to ensure customers understand their insurance programs.
What advice would Tom offer other business owners for weathering any economic downturn? “Get someone to talk to like a coach or mentor. Create a written plan. Then, work your plan. Communicate with customers, and be strategic about investing in your business.“
4 Keys to Building a Company that Rocks!
1. Leadership.
Companies that rock have visionary leaders that inspire their teams for peak performance. They clearly communicate the company vision and inspire employees to take ownership and get involved. They challenge their team to think creatively and to make their finest contributions.
2. Focus.
Companies that rock are clear about their core competency and stay true to it. They are disciplined about consistently doing the things that create success and that keep them on the path to success.
3. Training.
Companies that rock provide their employees with the training they need to excel. They typically have a culture of continuous learning that supports employees in their own professional development as well as in having the skills and knowledge needed for their job.
4. Adaptability.
Companies that rock are able to adapt to change. They expect the unexpected – everything from regulatory changes and natural disasters to increased competition and rising energy costs – and find ways to adapt. This adaptability gives them a clear advantage in the marketplace.
Would you like for your company to rock? Learn more about how Smooth Sailing may help you take your business to the next level.
